💸Refer & Earn

Introduction

The WhatsApp Referral is a solution for Shopify brands to reward users for brand advocacy and acquire new customers through word-of-mouth publicity. The bot will enable brands to offer discounts to users when they refer the products to new individuals. In addition, brand advocates can earn rewards, redeemable for cash when they successfully refer the brand to new customers.

Benefits of Referral Flow

1. Increase brand awareness through word-of-mouth marketing

2. Lower Customer Acquisition Cost

3. Encourage Brand loyalty by rewarding existing users for successful referrals.

4. Provide seamless integration with existing referral data and third-party apps.

5. Encourage existing users towards social / community buying

User Journey

1. Discovery: Users find the referral flow through touchpoints like the main menu or product card buttons. They click on "Refer a Friend" to learn more.

2. Link Sharing: Users have two options to share the referral program: a. Main Menu Option: Generates a unique referral link for sharing via messaging apps or social media. b. Product Card Option: Generates unique referral links for specific products, including images and descriptions.

3. Referred User Engagement: Referred users click on the referral link and explore the brand, encouraging engagement and potential purchases.

4. Purchase and Referral Reward: If the referred user makes a purchase within the specified timeframe and meets the criteria, the referrer earns referral points or rewards.

5. Reward Redemption: Users can track their referral history, monitor reward balance, and generate discount coupons within the platform. These coupons provide exclusive discounts during checkout.

Flow Demo

How to Leverage Referral Flow to grow your Brand 🚀

1. Main Menu Promotion: Prominently display the "Refer a Friend" button in the main menu, allowing users to easily access the referral flow and share their unique referral link.

Refer a Friend option in Main Menu

2. Product Card Sharing: Enable users to share specific products along with their referral link by integrating the referral flow into product cards. This encourages targeted sharing and increases the chances of conversions.

3. Order Confirmation Page: After a successful purchase, display a referral invitation on the order confirmation campaign message, encouraging users to refer friends and earn rewards.

4. Email Campaigns: Incorporate referral program details into email campaigns, encouraging existing users to refer their contacts. Provide clear instructions and referral links directly within the emails.

5. Social Media Integration: Enable users to share their referral links directly on social media platforms, leveraging their social networks and expanding the reach of the referral program. The WhatsApp link generated here can be used anywhere on the platform.

6. Personalized Referral Codes: Assign each user a unique referral code that they can share with their contacts. This adds a personalized touch to the referral process and makes it easier for users to remember and share their code.

Personalised Coupon Code generated on WA Bot

7. In-App Notifications: Send targeted in-app notifications to users, reminding them of the referral program, their reward balance, and the upcoming expiration dates of their coupons.

Rewards and Incentives

To incentivize users and encourage their participation in the referral program, consider the following rewards and incentives:

1. Referral Points: Assign a specific number of referral points to users for each successful referral. These points can be accumulated and redeemed for various rewards or discounts.

2. Discount Coupons: Provide users with discount coupons as rewards for successful referrals. These coupons can offer exclusive discounts or special offers on products on WhatsApp & Shopify.

3. Early Access or Exclusive Content: Reward successful referrals with exclusive benefits like early access to new releases, upcoming features, and limited edition items. This makes users feel valued, incentivizes them to refer more, and strengthens their brand advocacy.

FAQs

How does the referral program work?

The referral program enables your customers to share unique referral link with their friends and family members. When their referred contacts click on the link and make a purchase, the referrer will earn referral points, which can later be redeemed for a discount coupon.

How do a user participate in the referral program?

Your users can easily share a unique referral link with their friends and family members. When their referred contacts click on the link and make a purchase, the referrer will earn referral points, which can later be redeemed for a discount coupon.

How are the rewards calculated?

The rewards for successful referrals are calculated based on the referral points system. When a referred contact makes a purchase through the shared referral link, the referrer earns a predetermined number of referral points. These points can be tracked and managed within our referral flow system.

How can users track their referral activity and rewards?

We provide a user-friendly interface where your users can easily track their referral activity and monitor their earned rewards. Through this interface, they can view their referral history, check their reward balance, and generate discount coupons for redemption.

How can users redeem their referral rewards?

Redeeming referral rewards is a seamless process for your users. Once they have accumulated a sufficient number of referral points, they can conveniently convert them into discount coupons on the WhatsApp Bot itself. These coupons can be applied during the checkout process on Shopify or on Chatbot itself, allowing users to enjoy exclusive discounts on their purchases.

Are there any limitations on the number of referrals a user can make?

To ensure a fair and controlled referral program, you have the flexibility to set limitations on the number of referrals a user can make within a specific timeframe. This helps prevent abuse of the program while still incentivizing users to share your brand with their network.

Can users refer someone who has already interacted with the referral flow?

No, successful referrals are considered only when the referred person has not previously interacted with the referral flow. This ensures that the program focuses on bringing in new customers to your brand and rewarding users for their advocacy.

What if some user misuses the referral flow?

We have taken care of edge cases where users can misuse the referral flow. Also, if you encounter suspicious activity, you can ban the user as well from the program.

What happens if a referral doesn't make a purchase immediately?

If a referred contact doesn't make a purchase immediately after clicking the referral link, don't worry! Our system keeps track of their activity, and as long as they make a purchase within the specified timeframe, the referrer will still earn their referral points.

What is the validity period for the discount coupons?

The discount coupons earned through the referral program will have a predetermined validity period by default. It is 24 hours. Users will need to utilize the coupons within this timeframe to avail themselves of the associated discount. To make sure the user doesn't forget to avail of the coupon within the specified time frame, the Bot will send reminders as well to ensure the coupon codes are utilized.

What if a user forgets to utilise their coupon code and the credits expire?

We will be providing you with a UI where you can update the reward for a particular user.

Who can brands contact for assistance with the referral program?

We have a dedicated support team ready to assist you with any questions or assistance you may need regarding the referral program. You can reach out to our support team through the provided contact information, and we will be happy to guide you through the setup and implementation process.