Meta Cloud API

When using Meta Cloud API, to create message templates for your WhatsApp Business account:

1. Go to Business Manager and select your business.

2. Click .
3. Click WhatsApp Manager.

4. Click the account that you want to create the message template for.

5. Click the 3-dot icon.

6. Click Manage message templates.

7. (Optional) If you have multiple WhatsApp Business accounts, use the drop-down menu to select the account where you want to create a message template.

8. Click Create message template.

Creating a WhatsApp Message Template

1. Category: Choose which type of template you'd like to create. There are three types of template categories -

   1. Marketing - Used to run promotional campaigns

   2. Utility - For sending important information related to the customer.

   3. Authentication - For sending one-time passwords that help in login.

2. Name: This is a short code to refer to your template. Enter name of the template in lowercase letters, numbers and underscores only.

3. Language: Choose which languages your message template will include. You can delete or add more languages in the next step.

   

   How it looks in Meta Cloud API
4. Header: (Optional) You can add a text title or choose a type of media you'll use for this header. Whatsapp allows three kinds of media -

   1. Documents (PDF)

   2. Images (PNG, JPEG)

   3. Videos (MP4)

   

   How to add image type media as header
5. Body: This is the text for your message in the language you've selected. You can edit text formats, add emojis or include variables. These allow a businesses to add unique information such as specific names, locations or tracking numbers when inputting the templates into WhatsApp Business platform.

6. Footer: (Optional) You can add a short line of text to the bottom of your message template.

7. Buttons: (Optional) Buttons help customer in taking quick actions without needing to type. From the drop-down menu you can create buttons that let customers respond to your message or take action:

   1. None: If you don't want to add any buttons, select this option.

   2. Call to action: Create up to two buttons that let your customers take action. The types of action include Call phone number and Visit website. This lets you add a phone number or website URL to your message. If you choose Visit website, you can choose from a Static (fixed) website URL or a Dynamic website URL, which creates a personalised link for the customer to view their specific information on your website by adding a variable at the end of the link.

      

      Adding Call to Action buttons

      
   3. Quick reply: Create up to three buttons that let your customers respond to your message.

      

      Adding Quick Reply buttons

      

8. The last step before you click on submit is to add samples for each of the variables you have used in the template. You need to add samples for the media used in the header, & the text variables you have used in the body.

9. Click on Submit and your template will get approved!