Segment-3: Based on customer's properties

Segment Definition:

Customers who have Average Order Value (AOV) >= 1000 & have purchased something in last 3 months .

Let's breakdown this into the different filters:

1. Filter-1: Who performed the event: Order Created

2. Filter-2: Number of times the event was performed: Once or more

3. Filter-3: When the event was performed: In the last 3 months

4. Filter-4: Who have Average Order Value (AOV) >= 1000

Setting up the first three filters is what we learned in the previous example. This is how we can do it.

Step-1: Setup the first three filters

All customers who did Order Created where total is greater than or equal to 1 in date range Apr 1, 2023 - Jun 31, 2023.

Step-2: Add another filter in conjunction (AND)

Filter-4, that is customers who have AOV > =1000 is another filter that we want to use in conjunction with Filter-1,2,3. Thus, we can use the operator AND to add another filter, i.e. Filter-4.

This also introduces us to the available Customer Attributes -

• Average Order Value: How much the customer usually spends per order

• Total Orders: The number of orders the customer has placed with the brand

• Total Order Value: The Lifetime spending of the customer with the brand

Step-3: Add Average Order Value filter

For our case, we need to specify Average Order Value is greater than or equal to 1000 .

Give a name to your segment & save it. We are done!

You can use any combination of AND & OR to create the endless number of segments of you want. Let your imagination go wild!